About The Author



Rachel Quilty is a Personal Branding Strategist. She is also known as the “Authority” on Personal Branding. Rachel is the CEO and owner of Jump the Q® Inc., a Personal Brand consulting firm with offices in Brisbane, Australia and Las Vegas, USA.

Rachel Quilty aims to assist you strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry.

Rachel regularly speaks at seminars, conferences and workshops on personal branding, professional image and developing your signature brand.

And now she releases the first in the Brand Yourself Signature series, “Brand Yourself, How to Design, Build and Position Your Personal Brand”

Rachel is a regular columnist in the popular Brisbane Circle magazine. Her hints and tips are regularly quoted in national publications such as Cosmopolitan, Marie Claire, Cleo, Woman’s Health Magazine, Frankie and Grazia magazines as well as the WNA Working Women magazine and most major Australian newspapers. Rachel has also featured on various radio talk back programs.

Rachel Quilty has been featured in broadcast media and is frequently asked by journalists to comment on today’s most fascinating personal brands, including, Victoria Beckham, Madonna, Paris Hilton, Steve Irwin, Richard Branson, David Beckham and Donald Trump.

Rachel Quilty’s tips and strategies have been featured on the Today show. In a recent interview with the Channel 9 Today show, Rachel highlighted the benefits of developing a signature brand style.

Rachel Quilty, Personal Brand Strategist, Speaker and Author believes, “Building your celebrity profile is as simple as creating a strong personal brand, leveraging your professional profile and developing a signature style to market yourself and stand out from the crowd.”

A great personal brand strengthens your message, your personal power and persuasiveness. Personal success relies largely on your ability to communicate … you can express your potential quietly and effectively without saying a word.

Rachel Quilty is also the author of a number of Manuals and e-Books and regularly contributes to various business publications, magazines, Blogs and Fashion Forums. Rachel has a keen interest in personal branding, signature styles, business etiquette and professional image.

Rachel Quilty has been invited to contribute to a number of books such as Robyn Henderson’s “How to run a successful business from home and stay sane!” released in October 2007, and Debbie Mayo-Smith’s 2008 book, “101 Quick Tips – Create a Great Customer Experience”.

Rachel Quilty highlights, “Becoming your own unique brand is essential!” As Judy Garland said, “Always be a first rate version of yourself instead of a second rate version of someone else”. Your leading attribute is your personal image. What people see is what they expect to get.

The best personal brand is determined more by what your audience or clients expect to see, and what positions you favorably in their mind, than just looking professional. What is your signature style and what will brand you as professional, individual and credible?

Personal success relies largely on our ability to communicate…. you can express your potential quietly and effectively without saying a word. Ensure you express your potential and future worth with a strong personal brand.

Make an impact with your unique brand! And accelerate your personal success. Rachel Quilty, your Personal Brand Strategist will deliver an information packed product to provide tips and techniques to help you develop your own signature brand to better brand you and your business! So you can…

Stay in the Game! And name your price…

Rachel Quilty’s Background

They say your life experiences are aligned to your life purpose. I am incredibly fortunate that l found my true purpose. I have been branded with a mission so to speak.

For over a decade I was an Industrial Relations Advocate. I represented employer’s in disputes, wages claims, enterprise bargaining negotiations, unfair dismissal cases and discrimination claims. My role was incredibly dynamic and strategic in nature. And often it was about being seen in the right place at the right time with the right image. Strategic image management and personal branding was essential to my career.

As a result my personal brand and professional profile allowed me to become one of the highest paid as well as youngest IR Managers in Australia. I have appeared in some of the largest dispute proceedings in Australia. My legal budgets were almost half a million a year which meant I was responsible for some enormous negotiations and strategic outcomes.

I was fascinated by the psychology of human behavior and the importance of strategic image management in negotiations and sales. I very intentionally altered my professional image dependent on my audience. If it was in the Industrial Court or chairing a meeting of CEO’s, I appeared in smart traditional business and behaved accordingly. To negotiating with the Unions in safety boots, trousers and blue collar work shirts.

I later went on to study image management, branding  and the psychology of image, color, and buying behavior in an effort to build my knowledge.

And really it is as a result of that study, slowly building my profile and brand awareness as well as the press we’ve generated I am now Australia’s leading Personal Brand Strategist. I have just finished my second book and the latest book Brand Yourself will be released in the New Year. And I am currently researching my third book, Brand Yourself a Celebrity.

My expertise in personal branding is unearthing your true brand and strategically and systematically designing and building your professional profile to leverage your personal brand to become the authority in your industry.

A lot of people ask me do I work with celebrities, and while I work with media personalities etc. my objective is to make each of my clients a celebrity within their own field. To build their professional profile sufficiently that they become the go to person in their industry for media comment and industry leadership.

Author’s note: We’d love to hear from you. What worked, what didn’t, what was your experience, what were your outcomes? Please feel free to email us, especially with your personal branding success stories. We love to share them with our other clients as inspiration and a guiding light. Contact us today!

Look after yourself and your success!

Many regards,

Rachel Quilty
Your Personal Brand Strategist @ Jump the Q Inc.

‘The Authority’ on Personal Branding


Special Acknowledgements from the Book

A Love Story…

Some people hear the knocking of their dreams and never answer the door. Some people tentatively open the door but close it, the risk too great. Some people, despite their fears answer the knocking door of their heart. Those who follow their heart despite their fear are the brave. To do what they love, the warriors in modern times. Courage is, defined as taking action despite fear. Michael Quilty, you are my warrior. You are courageous. I love you so much. I am so proud of you. I will always love you. Your loving wife, Rachel.

Many warm thanks to:

Darren Stephens, the marketing mastermind behind ‘Men are from Mars…’

And the CEO the Global Publishing Group who encouraged me to write this book

Andrew and Daryl Grant, Our Internet Secrets

My millionaire mentors who told me to get on with the book already

Debra Roedl Thompson, Wealth Alliance Group

My business empire strategist who shared my Expert Empire vision

My friends , Julie O’Donovan, Lynelle Hills, Narelle Todd and Eva Haddow.

Dream Centre, Gold Coast, Australia – the best Church in the world

And Monique, Mum and Nana

The strong, independent and intelligent women I love so much.

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